App Store Optimization Specialist (Amsterdam)

Job description

Are you looking to make your mark on a platform that touches the lives of millions of people? Then you’re at the right place. We designed a social dating experience where we bring people together. It's an amazing time to be joining the Inner Circle team as we continue to expand globally. And that's where you come in.

Your goal: achieve user growth through ASO strategies

How? Developing and executing App Store Optimization (ASO) strategies to achieve app users' growth and improve conversion rates.


What are your main result areas?

  1. Own App Store presence for each of our key markets on iOS and Android, and develop new initiatives

  2. Experiment and optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and install rate

  3. Work with internal stakeholders to gain insights and identify areas of improvement for organic and paid growth

  4. Monitor and report on keyword rankings, install rate, and effectiveness of ASO experiments in our key markets

  5. Stay current on the latest innovations in App Store Optimization for both iOS and Android

Job requirements

What we offer

  • A chance to scale our performance marketing efforts in a global market, which will have a major impact on the whole business

  • A competitive salary matched with your experience and ambition

  • The fun and hustle of a tech scale-up

  • An amazing work environment in our own 400 m2 office at Prins Hendrikkade, at the heart of Amsterdam

  • A MacBook or other hardware of your choice to be able to do your job

  • Training and development budget

  • Fifty euro ‘stay healthy’ allowance per month on top of your salary (for gym, healthy food, etc)

  • Twenty-five euro per month bring your own device allowance on top of your salary

  • An annual trip with the whole company

  • Frequent team get-togethers

  • Monthly Inner Circle events to meet all the cool members IRL

  • Free Inner Circle VIP membership for you and your single friends


  • 2+ years of relevant working experience planning and executing App Store Optimization strategies achieving significant app user base growth

  • Deep interest in ASO, including knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs

  • Proactive with a growth mindset and strong analytical skills

  • Confident with Excel and ASO tools

  • Proficiency in the English language required, Dutch or any additional language (plus)

  • Experience working with MMPs (plus)

  • You live in the Netherlands

About Inner Circle

Inner Circle is a high-quality dating app that focuses on getting you offline. To make sure your time is well spent, the team behind the app screens each member on safety, effort and mindset so you only see rich profiles from people you'd actually want to go on a date with. With a community of 4 million singles in 27 countries around the world, we help you match based on values and interests, making it easier to meet.

The independent bootstrapped tech company ranked in the FT1000 2020 list as one of the fastest-growing companies in Europe. The company was also the winner of Deloitte’s Technology Fast 50 in The Netherlands in 2018.

At Inner Circle, we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age, we make sure everyone has the space to be themselves.

Sounds like your perfect match? Apply today!