Content Analyst (São Paulo)

Start date: Immediate, 40 hours per week

São Paulo (hybrid, 3 days in the office)

Contractor (PJ)

This isn’t your standard content role, it’s a chance to influence how Inner Circle lives on social in Brazil. You’ll examine and translate insights into meaningful, engaging content, recognise trends before they peak, and contribute directly to a sharper influencer approach. If you enjoy working quickly, testing ideas, and understanding what really makes people engage, this is where you’ll feel right at home.

Goal of the role

Create the world’s best social content that keeps Inner Circle top of mind in Brazil, while generating deep insights that elevate our influencer strategy and drive high-quality user acquisition. You'll prototype and test viral content formats, analyse what really works, and translate those learnings into creative direction that moves the needle.

What you’ll do

1. Viral Content Prototyping & Testing
   Collaborate with the Content Team & Creative Studio to execute a rapid experimentation workflow on social platforms to test and develop viral content formats, including in-house content and filming user-generated formats.
   

2. Data Analysis & Learnings
   Analyze past top-performing content (social media + influencers) to identify actionable lessons and patterns: translate insights into clear recommendations for format and creative enhancements.
   

3. Organic Social Growth
   Responsible for contributing to social media reach growth through compelling and on-brand content.
   

4. Influencer Marketing
   Collaborate with the Content Team to refine and optimize influencer acquisition, ensuring creators drive low CPAs and a quality audience that not only joins the app but also retains.

What we’re looking for

• You live and breathe social trends and understand what makes content go viral

• You’re analytical and creative - equally comfortable filming content and pulling insights

• You have experience in social media, content creation, or digital marketing

• You’re proactive, independent, and biased toward action

• You care deeply about results and use data to make smart creative decisions

• You’re a strong communicator who loves turning insights into clear direction

• You thrive in fast-paced environments with lots of experimentation
  

What we offer

• The chance to make a life-changing impact on people’s lives

• Experience working in a tech company and getting to learn hands-on about marketing from our experienced team.

• A macbook or hardware of your choice

• A team of welcoming, authentic, humble, and fun people

• A vibrant working space in São Paulo

• Regular team outings and dinners

• Free Inner Circle full membership for you and your single friends

About Inner Circle

Inner Circle is a high-quality dating app that focuses on getting you offline. To make sure your time is well spent, the team screens each member on effort, safety and mindset — so you only see rich profiles from people you'd actually want to date.

With a community of 6 million singles in 27 countries, we match people based on values and interests, making it easier to meet someone worth meeting.

Inner Circle is an independent, bootstrapped tech company, ranked in the FT1000 as one of the fastest-growing companies in Europe and winner of Deloitte’s Technology Fast 50.

We proudly embrace the diversity of our community and our team. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age — you’re welcome here.

Sounds like the perfect match? Apply today!