Head of Brand Marketing (Amsterdam)

Job description

Are you looking to make your mark on a platform that touches the lives of millions of people? Then you’re at the right place. We designed a social dating experience where we bring people together. It's an amazing time to be joining the Inner Circle team as we continue to expand globally. And that's where you come in.

Your goal: Be the driving force of organic member growth by building a high quality dating love brand that changes the course of singles' lives

Result areas:

1. Bring our value proposition alive with an impactful brand marketing strategy.

You are a true brand marketing leader and have a strong feeling for quality in building brands. You apply your knowledge of market dynamics and target audience insights to the right marketing tactics to bring our value proposition to life. In your role, you create a clear ROI (effort/value) by measuring our main brand tactics (e.g. events, pr, social content, CRM, partnerships) and manage budgets effectively.

2. Increase member growth through brand initiatives that have a measurable impact.

Live the brand and continuously look for new on-brand ways to attract our target audience to become a member. Own the Go To Market Approach from a brand marketing perspective and optimize the playbook towards scalable organic growth. Experiment and test new ideas and develop daring and authentic brand tactics that create organic growth.

3. Increase member activation with clear marketing communication tactics.

Together with your team, you develop effective brand marketing initiatives to improve the customer journey and the conversion within the funnel. Based on customer insights and the right communication strategy and corresponding tactics (e.g. CRM, content) you make sure our users are active and experience ‘time well spent’ and are therefore more likely to refer Inner Circle to their friends (worth of mouth, create network effect).

4. Build a happy brand marketing team towards reaching organic growth.

You are an inspirational leader that guides the brand team with positivity, connection and focus. You challenge and help people to take ownership, make decisions and optimize on learnings. In your role, you facilitate a playbook way of working towards scalable organic growth. While having a clear overview, you create team collaboration by connecting the dots between channels, people and projects. Therefore you enable and show initiative and lead integrated brand marketing projects yourselves as well. Last but not least, you are a sparring partner for performance, product and support colleagues to help work effectively cross-functional where needed.

What we offer

  • A chance to scale our performance marketing efforts in a global market, which will have a major impact on the whole business

  • A competitive salary matched with your experience and ambition

  • The fun and hustle of a tech scale-up

  • An amazing work environment in our own 400 m2 office at Prins Hendrikkade, at the heart of Amsterdam

  • A MacBook or other hardware of your choice to be able to do your job

  • Training and development budget

  • Fifty euro ‘stay healthy’ allowance per month on top of your salary (for gym, healthy food, etc)

  • Twenty-five euro per month bring your own device allowance on top of your salary

  • An annual trip with the whole company

  • Frequent team get-togethers

  • Monthly Inner Circle events to meet all the cool members IRL 

  • Free Inner Circle VIP membership for you and your single friends

Job requirements


  • Leadership skills: build, guide, and develop the team

  • Drive results: taking ownership of the key goals and performance and challenge results

  • Strategic mindset: drive the brand marketing strategy and align with the overall company goals

  • Innovation: create new ideas and experiments, solve problems in a creative way

  • Adaptability: quickly adjust to new realities and challenges

About Inner Circle

Inner Circle is a high-quality dating app that focuses on getting you offline. To make sure your time is well spent, the team behind the app screens each member on safety, effort and mindset so you only see rich profiles from people you'd actually want to go on a date with. With a community of 4 million singles in 27 countries around the world, we help you match based on values and interests, making it easier to meet.

The independent bootstrapped tech company ranked in the FT1000 2020 list as one of the fastest-growing companies in Europe. The company was also the winner of Deloitte’s Technology Fast 50 in The Netherlands in 2018.

At Inner Circle, we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age, we make sure everyone has the space to be themselves.

Sounds like your perfect match? Apply today!