Local Marketing Manager - Buenos Aires

Job description

Are you looking to make your mark on a platform that touches the lives of millions of people? Then you’re at the right place. It's an amazing time to help our small but mighty team grow as we continue to expand globally.

Dating app Inner Circle is looking for a local marketing manager in Buenos Aires. The goal of the role is to drive the Argentinian market growth by increasing brand awareness and consideration, market share and revenue, in order to make Inner Circle the number one high quality dating app of choice in Argentina.

Ultimately helping us on our mission of “every second a member gets together”. Bringing more people together and changing the course of their lives.

If you're a hands-on Local Marketing Manager with a strong knowledge of the local culture and demonstrated experience in crafting and executing amazing marketing campaigns, we'd like to hear from you. 


What will you be doing?

  1. Translate the brand and campaigns into assets that build a strong connection with the local singles by blending local trends with global campaigns.
  2. Set and execute content strategy of Inner Circle digital channels in Argentina, building a strong and relatable brand in Argentina.
  3. Collaborate with Content, PR, Event and experience marketeers to identify creative stories and angles so our target audience falls in love (with our brand).
  4. Built clever win-win collaborations with Brands, Hospitality and Influencers, to drive unforgettable offline and online experiences for singles.
  5. Coordinate internal and external stakeholders to hit growth targets while ensuring marketing investments have a healthy ROI.

Job requirements

What will make you successful?

  • You have +5 years marketing experience in Argentina, preferably as an individual contributor.
  • You have a Bachelor or Master degree in Marketing or Business related study.
  • You are a social butterfly who knows what is hot in the local market.
  • You have an extensive network in the advertising, media, marketing and events industry which you will use to close strategic and creative partnerships.
  • Ideally you have been working for a B2C tech or SaaS company, or can show experience in building a brand from scratch.
  • Concise and clear communication. We are looking for a native Spanish and fluent English speaker with excellent communication skills, who is also confident working with an international team. The working language is English.
  • You like a little hustle and it gives you energy to build the business up from scratch.
  • You have experience with rolling out online and offline marketing campaigns and understand how CTR, CPC, CPA, CPR and LTV correlate.
  • You ensure that project and marketing goals are met and adherent to approved budgets.

About Inner Circle

Inner Circle is a global dating app for like-minded ambitious singles who are serious about dating. We challenge singles to stop swiping and start meeting their match (and not just any match). With a community of 3.5 million singles in 27 countries around the world, we help you match based on values and interests, making it easier to meet.

The independent bootstrapped tech company ranked in the FT1000 2020 list as one of the fastest-growing companies in Europe. The company was also the winner of Deloitte’s Technology Fast 50 in The Netherlands in 2018.

At Inner Circle, we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age, we make sure everyone has the space to be themselves.

Does this role sound like your perfect match? Apply today!