Marketing Growth Analyst

Job description

Are you looking to make your mark on a platform that touches the lives of millions of people? Then you’re at the right place. We designed a social dating experience where we bring people together. It's an amazing time to be joining the Inner Circle team as we continue to expand globally. And that's where you come in.


The goal of the role

Your role is to own Inner Circle’s MarTech setup, driving improvements to the way we optimise performance campaigns, attribute new users, measure incoming traffic, analyse social media engagement and more. You define data-driven growth strategies and create an environment that allows the marketeers around you to thrive. 


Whom will you be working with?

You will be reporting directly to our CMO Nora Kaijser and be part of the marketing team but also work daily with data/engineering colleagues, acting as a bridge between those two sides of the company.


Which tooling will you be working with;


Adjust, Smartly, Snowflake, DBT, Tableau, Python


Your four result areas

  1. Enable the performance marketing team to scale sustainably by making sure they have the cross-channel data they need and by ensuring that all (social) platform campaigns can be easily optimised on clean conversion metrics. You achieve this through a holistic overview of the current tracking and attribution state, by creating accurate MarTech briefings for the engineering team and by building Tableau dashboards.
  2. Enable brand teams to work data and ROI driven by creating frameworks for measuring brand activities and organic growth. You achieve this by delivering clear briefings for engineering, coordinating with external tracking & attribution consultants where needed and by building Tableau dashboards for the teams.
  3. Analyse the marketing funnel from reach to active users, suggest and measure A/B test to stakeholders for optimising conversion.
  4. Report on marketing KPIs, analyse traffic and social engagement and define data-driven growth strategies that help the marketing optimise and scale faster.

What we offer

  • A chance to scale our performance marketing efforts in a global market, which will have a major impact on the whole business
  • A competitive salary matched with your experience and ambition
  • The fun and hustle of a tech scale-up
  • An amazing work environment in our own 400 m2 office at Prins Hendrikkade, at the heart of Amsterdam
  • A MacBook or other hardware of your choice to be able to do your job
  • Training and development budget
  • Fifty euro ‘stay healthy’ allowance per month on top of your salary (for gym, healthy food, etc)
  • Twenty-five euro per month bring your own device allowance on top of your salary
  • An annual trip with the whole company
  • Frequent team get-togethers
  • Monthly Inner Circle events to meet all the cool members IRL
  • Free Inner Circle VIP membership for you and your single friends

Job requirements

Experience - Must have

  • 3+ years in Marketing Analytics or a similar role, ideally in tech/e-commerce

  • Strong understanding of online campaign tracking, attribution modelling and conversion pushback for optimisation, ideally in an app & web business. Able to communicate with engineering colleagues on the tricky bits (e.g. cookies, device ids, MMPs).

  • Comfortable working with large data sets, SQL preferred but not essential


Experience - Nice to Have

  • Data warehouse experience/understanding of ETL, DBT modelling

  • Experienced in a developer/creator role with a BI tool (e.g. Tableau, Looker)

  • Experience in data analysis or data engineering using Python


About Inner Circle

Inner Circle is a high-quality dating app that focuses on getting you offline. To make sure your time is well spent, the team behind the app screens each member on safety, effort and mindset so you only see rich profiles from people you'd actually want to go on a date with. With a community of 4 million singles in 27 countries around the world, we help you match based on values and interests, making it easier to meet.

The independent bootstrapped tech company ranked in the FT1000 2020 list as one of the fastest-growing companies in Europe. The company was also the winner of Deloitte’s Technology Fast 50 in The Netherlands in 2018.

At Inner Circle, we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age, we make sure everyone has the space to be themselves.


Sounds like your perfect match? Apply today!