Paid Social Specialist (Full-time, Amsterdam)

Job description

Level: Medior

Start date: March 1, 2020

Full time, Amsterdam HQ


Are you looking to make your mark on a platform that touches the lives of millions of people? Then you’re at the right place. We designed a social dating experience where we bring people together in real life. It's an amazing time to be joining the Inner Circle team as we continue to expand globally. That's where you come in.


We’re looking for a data-driven Paid Social Specialist who is keen to become a key player on Inner Circle’s road to sustainable growth. Does your heart race faster when we say that your adverts will be seen by millions of singles globally, and it’ll be your job to convince them with those ads that Inner Circle is the dating app for them? Then we'd like to hear from you!


You will be responsible for the performance of, but not limited to, the Facebook and Instagram campaigns - our most important acquisition channel at the moment! You will be crafting and executing new creative concepts that are pushed around the world through your digital marketing campaigns. You are comfortable handling multi-regional budgets and reporting on performance KPI’s (CAC, ROI, ROAS). Through continuous experimentation and data analysis, you consistently draw learnings and identify new opportunities for user growth. You are passionate about digital marketing and are the first to hear of the latest growth channels and strategies.


The Paid Social Specialist is part of the Growth Marketing team and works closely with the Campaign Manager Brand, Content Marketers, Regional Marketing Managers and the Product Team and Development to realise growth and increase brand love.


About Inner Circle

Inner Circle is a global dating app for like-minded ambitious singles who are serious about dating. We challenge singles to stop swiping and up their dating game, to meet their match (and not just any match). With a community of 3 million singles in 42 cities around the world, we help you match based on values and interests, making it easier to meet people on your level. The independent bootstrapped tech company ranked in the FT1000 2020 list as one of the fastest-growing companies in Europe. The company was also the winner of Deloitte’s Technology Fast 50 in The Netherlands in 2018.


What we offer

  • A chance to scale our performance marketing efforts in a global market, which will have a major impact on the whole business
  • A competitive salary matched with your experience and ambition
  • The fun and hustle of a tech scale-up, inside a small but profitable company
  • Monthly Bring Your Own Device compensation
  • Monthly Stay Healthy allowance
  • A Macbook or other hardware of your choice to be able to do your job
  • Training and development budget
  • An annual trip with the whole company (when COVID-19 restrictions are lifted again)
  • Frequent team get-togethers (when COVID-19 restrictions are lifted again)
  • Monthly Inner Circle events to meet all the cool members IRL (when COVID-19 restrictions are lifted again)
  • Free Inner Circle VIP membership for you and your single friends
  • An amazing work environment in our own 400 m2 office at Prins Hendrikkade, at the heart of Amsterdam.

Job requirements

  • Bachelor's Degree in Marketing / Communications / Digital / New Media / Data Science
  • 2-3 years of relevant working experience in online/growth/digital/performance marketing with a strong focus on paid social advertising, preferably in a B2C company.
  • Excellent know-how of Facebook and Instagram sponsored/paid campaign management is a must.
  • Strong analytical skills, with experience in A/B testing.
  • Confident with Excel, Google Analytics and Reporting tools.
  • Eagle eye for detail but knows when to choose a 20/80 approach when experimenting.
  • Proficiency in the English language required, Dutch or any additional language is a plus.
  • Excellent project and stakeholder management skills and you keep it cool when running multiple projects at the same time.

Nice to have

  • You work or have worked with Smartly.io or an equivalent advertising API
  • You have a basic understanding of Photoshop and/or Adobe Creative Suite programs
  • You have worked in a startup environment
  • You have worked in a Saas company.
  • You are an experienced gamer.

Sounds like your dream role? Apply today with a short cover letter and your resume (in English, please).

Note: You must have to have permission to work in the EU. We are unable to provide relocation for this position.