Inner Circle is looking for a (freelance) Dutch native Press Officer to give us a recognisable and loveable brand personality. You’ll do this by creating press for all disciplines within the company, through the entire user journey and tailored for our key markets.
Create talkability around the Inner Circle brand by driving earned media coverage in The Netherlands. Using your invaluable media network in the market, you will translate our key messages and company news into earned media campaigns that work for the Dutch market and are relatable to Dutch singles. This will result in positive media coverage and deliver brand awareness for Inner Circle, supporting our mission: “Every second a member gets together (currently every 7 seconds)”.
Your key focus areas will be:
Use your knowledge of the market and your journalist network to secure positive coverage. Using your knowledge of the Dutch landscape and leaning on your network, have a push and pull strategy of by suggesting stories you know will work and get coverage and also shaping Inner Circle stories so they fit with what the media is looking for
Be the eyes and ears for the company to find relevant stories to tell in order to raise brand awareness. Be attentive to the Dutch dating, relationships, love and technology news landscape by monitoring conversations in the media in which Inner Circle can newsjack to ensure the brand remains topical and top of mind. Also alert the wider marketing team, enabling them to come up with new ideas, leads and hooks that results in impactful brand presence.
Develop innovative stories and ideas to respond to the ever changing landscape to keep the PR drumbeat rolling. Collaborate with the PR team to come up with creative strategies and ideas that align to the brand’s key messaging pillars and work for the Dutch market.
Manage the Netherlands press office. You will act as the main contact for our press office in The Netherlands, overseeing; the maintenance of core comms materials (press kit, image library, facts and figures), briefing documents and talking points to prepare C-level execs for speaking engagements and media opportunities, inbound media requests, annual calendars of events and opportunities for the brand, and press releases, media alerts and pitches.
We’re looking for:
3 - 4 years experience
~3 days per week
An established network with the lifestyle media / journalists (people you can lean on)
A gift of the gab
A knack for finding stories in the most unlikely places
What are the perks?
What is Inner Circle?
Inner Circle is a high-quality dating app that focuses on getting you offline. To make sure your time is well spent, the team behind the app screens each member on safety, effort and mindset so you only see rich profiles from people you'd actually want to go on a date with.
With a community of 4 million singles in 29 countries around the world, we help you match based on values and interests, making it easier to meet people on your level.
The independent, bootstrapped tech company was founded in 2012 in Amsterdam and has grown to be ranked in the FT 1000 2021 list as one of the fastest growing companies in Europe.
At Inner Circle, we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age, we make sure everyone has the space to be themselves.
Sounds like your perfect match? Apply today!