Senior Content Marketer (Fulltime)

Job description

Are you looking to make your mark on a platform that touches millions of people? Then you’re at the right place. We designed a social dating experience where we bring people together in real life. It's an amazing time to be joining the Inner Circle team as we continue to expand globally. That's where you come in.

We are looking for an ambitious and experienced Content Marketer to help us grow our brand and an online presence worldwide. A professional, who values an entrepreneurial spirit, can think both creatively and analytically, is extremely hands-on and will thrive when given the responsibility to run their own projects.

As Content Marketer will report to the Campaign Manager Brand, also based in Amsterdam, and will oversee the creation - and create yourself - of all the content used to promote the Inner Circle brand and help us grow our audience and member base.

You’ll be working closely with your PR, Media Partnerships, Events & Experiences and Brand & Performance colleagues, based in one of the offices in Amsterdam, London, São Paulo and Dnipro.

If you're a passionate Content Marketer with strong project management and campaign execution skills, and demonstrated experience in crafting and executing amazing online content, we’d like to hear from you!

About Inner Circle

Inner Circle, a global dating app for like-minded ambitious singles who are serious about dating. We challenge singles to stop swiping and up their dating game. With a community of fun singles around the world, we help you match based on values and interests, making it easier to meet people you really connect with – so you can make sparks fly over messages, or over dinner.

To help you stay safe while you date (and so you’re not wasting your time) we check every profile to make sure users are genuine. Profiles show off values and interests, filters help you find people you match with on a similar level and events and tips and tricks on the best places to go help you get together with your matches.

Inner Circle is active in over 42 cities across the world including London, New York, Amsterdam, Paris, Barcelona, Sao Paulo and Rio.


Content Manager duties include formulating content strategies, conceptualizing, producing and publishing content, writing, editing and proofreading, among other tasks. You should be comfortable finding creative ways of building an online presence and user communication, as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, blog posts, images or videos that aid in fostering engagement online. Everything to make sure we add a lot of value for our target audience and the singles who signed up for our platform.

  • Formulating a cross-platform content strategy and (social) content calendar
  • Lead the cross-functional Content Hub and align with your peers setting up and executing an unified content strategy that helps achieve our growth goals.
  • Writing, editing and proofreading content for acquisition, activation and retention purposes.
  • Set up clear briefs to be used by the designer or agency.
  • Communicating and collaborating with external stakeholders to produce content that can’t be made in-house.
  • Setting up brainstorms with team/project members to develop new ideas.
  • Build a following on the global Inner Circle social media accounts (B2C)
  • Provide editorial, creative and technical support to team members.
  • Track web analytics to ascertain content engagement levels.
  • Co-create and manage content across all platforms, including email content, alerts, blogs and social media.
  • Scaling the blog The Guest List to top ten languages. Make the blog an essential platform that contributes to both Performance and Brand objectives. Plus, optimize it for SEO.
  • Managing monthly content production budgets

What we offer

  • A chance to co-build the content hub and really scale our social presence, content marketing efforts
  • competitive salary
  • the fun and hustle of a tech scale-up, inside a small but profitable company
  • monthly Bring Your Own Device compensation
  • monthly Stay Healthy allowance
  • A Macbook or other hardware of your choice to be able to do your job
  • Training and development budget
  • an annual trip with the whole company (when COVID-19 restrictions are lifted again)
  • frequent team get-togethers (when COVID-19 restrictions are lifted again)
  • monthly Inner Circle events to meet all the cool members IRL (when COVID-19 restrictions are lifted again)
  • Free Inner Circle VIP membership for you and your single friends

Sounds like your dream role? Apply today with a short motivation and your resume.

Note: You have to have permission to work in the EU. We are unable to provide relocation for this position.

Job requirements

  • Bachelor's Degree in Graphic Design, Communications, Journalism, English or related field.
  • 5 years experience in a similar role
  • High proficiency of the English language (Journalistic)
  • An eye for detail with a global mindset
  • Adept at keyword placement and thorough knowledge of SEO is preferred.
  • Excellent copywriting and verbal communication skills.
  • (almost) pro-journalistic research skills and the ability to think laterally
  • Sufficient knowledge of the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Proficiency with popular content management systems; able to set it up from scratch
  • Experience with setting up social media campaigns (Facebook Ads Manager)
  • Creativity and the ability to develop original content that is engaging
  • Experience with (being responsible for) Digital Asset Management (DAM)
  • You follow trends and innovations in the content domain closely and you bring this knowledge into the company.
  • A natural project manager: you get a kick out of running multiple projects simultaneously.