Social Content Experimenter

Social Content Experimenter

40 hours / week - Hybrid - São Paulo office

Inner Circle is built for singles who know what they want. No endless swiping, just relevant matches with people who share your lifestyle, leading to thousands of real dates every day.

As our Social Content Experimenter, you're the one testing what actually works. You create, post, dissect and iterate on Inner Circle social content — fast, constantly, on your own judgment. Every hook you kill or scale sharpens the whole team's content game. Part instinct, part data, all speed. You'll report to our Creative Studio Manager. 

What you'll do:

Run a high-paced experimentation flow that tests 5–10 hooks/formats per week

• Try new angles, formats and narratives every week

• Give the Content Team fast, clear performance insights

• Scale winners into repeatable formats, kill losers fast

Create content built for testing, not just publishing (20% static, 80% video)

• Produce on-brand design and video sized for quick iteration

• Work with the Creative Studio to move from concept to live test fast

• Push new native formats (Reels, Carousel, Stories) to test more

Supply at least 60% of Brazil's Instagram feed volume through always-on testing

• Own a live testing calendar with a clear cadence

• Choose timing, format and copy based on the BR audience

• Launch every test with a clear hypothesis

Turn test results into optimisations that compound organic reach

• Analyse what's working and why, test by test

• Turn insights into sharper hooks, formats and creative direction

• Share learnings to raise the team's content bar

Turn winning organic tests into ready-to-scale acquisition creative

• Build hybrid content that works as both organic and paid, no reshoots

• Flag top performers to Paid Media for acquisition campaigns

• Test hooks and pacing that hold up on both organic and paid

Who You Are:

• Hands-on experience creating and editing short-form video (Reels, TikTok-style edits) for Instagram

• Full ownership mindset: you create, publish, analyse and optimise without waiting for a brief

• Bias for action: you move fast, test ideas, and improve on the go

• Data-driven: you use performance data to guide creative decisions

• Strong visual craft: on-brand, recognisable design and video, delivered independently

• Sharp trend awareness: you spot what's emerging and turn it into content fast

• Structured and organised, comfortable running a high-volume testing calendar

• Experience with dating, subscription, or consumer app content is a plus

• Native or fluent Portuguese, with working proficiency in English

• You live in São Paulo or are willing to relocate

What We Offer:

• A fulltime job that makes a positive impact on people's lives

• A competitive fee matched with your experience and ambition

• An amazing work environment in our São Paulo office

• A Macbook or other hardware of your choice to be able to do your job

• Stay healthy and bring your own device allowance

• Training and development budget

• Frequent team get-togethers and team activities

• Free Inner Circle VIP membership for you and your single friends

About Inner Circle

Inner Circle is a dating app built on the contrarian belief: opposites don't attract. The best connections happen between people who already live life the same way. So we don't sell more options, or better odds. We sell relevance, people worth dating. Every member is screened, so effort and intention are in place before anyone gets in. And where every other app is built to keep you swiping, ours is built to get you off it, and onto a date with someone worth your time.

At Inner Circle, we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Our team consists of 40 team members, with 16 nationalities and a female:male ratio of 60:40. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age, we make sure everyone has the space to be themselves.